What are Keywords?
Updated: Apr 12
What are Keywords?
The definition as found online is 'a word or concept of great significance'. Keywords are often talked about in relation to getting FOUND online. Either through websites or social media. This will then make them very important to your business. It is important to remember that they are not just single words, but are phrases too. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called "search queries."
Keywords are important because they are the linchpin between what people are searching for and the treatments you are providing to fill that need. Your goal in ranking on search engines is to drive visitors to your website from the search engine result pages, and the keywords you choose to target will determine what kind of visitors you get. To create content that ranks well in searches and sends visitors to your site, you need to understand the needs of those visitors — the language they use and the type of content they seek. A good way to find out is by talking to your existing clients, but looking at what you offer will help.
So if you are a beauty salon typical keywords and phrases will relate to the treatments that you offer. For example 'Microdermabrasion' or 'waxing'
Take a few minutes to write down all of the treatments that you offer, these will be the basis for your keywords.
When you have a list choose just a few to concentrate on to start with, perhaps your most profitable treatments first.
Make sure that you are using your keywords in the Titles on your web pages. (H1 tags), if you know how to, make sure that you get them into your URL (web address) too. If you have an image on the page make sure that you name it using keywords. Using your keywords in these areas is the most basic way to target your content to searches. It's not going to immediately shoot you to the top of the results, but it is essential SEO; failing to take these basic steps can keep you from ranking by other means.
If your beauty salon is trying to attract people from a local town it is a good idea to use that in your keywords. It will help you to get better results, the people searching will be more likely to visit your salon.
Example for 'Leg Waxing Derby'
Web address ; www.yoursalonname.co.uk/legwaxingderby
Page Title : Leg Waxing
Body text : Make sure that you use the phrase 'Leg Waxing' throughout the text of the web page.
Image Title : Leg Waxing at YourSalonNameDerby
These are definitely the minimum things that you need to do but will start to help you to build a better website presence. You will be surprised how many people miss these simple things.
Want to know more about how to use Keywords as part of your whole online marketing strategy then you need to join Beauty Biz Boost. A total online package for Beauty Therapists, Nail Techs, MUA etc. Teaching all you need to know about online marketing basics.
If you want to stay up to date with everything going on at Salon Media Genie you can join my mailing list if you like. You will also get a copy of my latest Ebook 'Get your Beauty Business found Online in 4 Easy Steps' Just fill in this form HERE
If you have any questions please feel free to email me on firstname.lastname@example.org
Other blogs that might interest you :
Do I need a website?
5 Top SEO tips for Nail Technicians