Have you got your Mother’s Day Marketing sorted? It’s not too late!
Try to be creative, offer easy to purchase gift packages.
If you have been following me for me for a while you will know that I do not like to do offers or deals. They might work in the short term, but in the long run they are not sustainable. Added value is always the best.
A few ideas.
How about Mother & Daughter packages? Things like gel toes with coffee and cake for 2 always go down well.
Can you team up with a local Florist and put together treatment package with a bunch of flowers. Both businesses can sell the packages, and you can both benefit.
Hair and nails go well together too.
Adding a massage to a regular treatment costs you very little in product, just a little time. They can make any treatment more relaxing. You could add an hand and arm massage to manicure, perhaps an upgrade to Hot Stone massage instead of a regular massage. These types of offers cost you very little, but the value to the client is much higher. After all most people just need some time to chill out and relax and be looked after.
Whatever you choose to do make sure that you tell people about it!
Posters in your salon and treatment room.
Share content all over your social media, make sure you do this several times. Not everyone sees everything that you put out there. Make sure that you share the packages in different ways, Text and emojis, eye catching photos and videos if you are feeling brave do a live video.
Remember to give clear instructions on how to purchase the packages. If they have to come in and collect them or if the vouchers can be posted.
You can also email, message or even post the info to your existing clients if you have their consent to do so.
Good luck - let me know how you get on.