As a Hair professional you are naturally creative and caring, I think. You want to help everyone to make them feel and look good. But when it comes to marketing your business you need to get focused so that you do not waste your time or money.
Think about who your favourite clients are, the ones you enjoy working with the most, who never question your prices. People who have your most profitable treatments. You might have more than one ideal client, but it is important to identify who they are and everything about them.
Over 40s wanting gorgeous colours to hide any greys and help them look younger.
Or possibly 20 somethings wanting funky bright colours, easy to care for on trend styles.
When you have a better feel for your ideal clients for your business, you will find it easier to market to them. Marketing to 50+ mature lady is totally different to marketing to a 20 something young girl. They like different things. Will be found in different places, and expect different content.
Hope that this has helped you to figure out who your ideal clients are, and where you might be able to find them. If you would like help with discovering YOUR ideal clients just fill out my contact form and I will get back to you as soon as I can.
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